If your just “playing with it” for your business, you’re playing with FIRE!  You have to realize a few things about social media and the business world.

You’re out there and people are talking about you

  I have business owners and sales reps tell me all the time, I don’t want to get involved in that stuff, like it is some illegal activity.  But, truth is, they ARE involved.  Customers and staff alike are on some form of social media AND they either refer to or claim an association with their business…YOUR business.  They are talking about your business and representing your business. Do you know what they are saying? Can you thank them and commend them, or can you defend your honor and deflect harsh words? You can’t if you continue to deny the fact that you’re  involved in social media.

You need a Social Media Goal

If you have a facebook page, a twitter account, a youtube, and/or a linkedin page, and you don’t have a plan and a goal, you’re wondering aimlessly in the desert. You might be fine for awhile but you need to have a clear sence of direction.  This is the New Year.  Instead of resolutions, set clear defined goals for your business social media presence.

You really NEED a Social Media Policy

If you choose to remain “uninvolved” in social media and you have any employees, you need to, at the very least, have a social media policy, and maintain some means of monitoring them.  (You need to know what they are saying and doing while representing your business.) You need this if you choose to be an active participant too.  No matter what you do with social media in 2010 a social media policy is a MUST!

Social Media is a powerful tool that can be use to make a marked difference in both your business profitability, and your brand reputation, but it is a double edged sword. So all of  you without a social media policy or goal: good luck with your tightrope walk, over fire, while eating a sword!