You are currently browsing the category archive for the ‘Facebook’ category.

This is the second time this week I’ve had to remove a post from It appears to be a new social referral type network. Except that this network asks you to interface with your Facebook account. Once you allow this app permission within your Facebook, it sends out spam messages to all your friends.

This particular feature of this social network has been slammed by bloggers, tweeters and Facebook pages. The company has addressed several of those blogs and said it would correct this spamming feature. I still however receive these spam type messages.
     But I won’t anymore.

How to Block Applications

As with any application that you do not wish to allow your friends to publish to your wall, you can block that application. You simply find a wall post from the application you wish to block. If you hover to the right of that post, you will see an X.

When you click the X, you will be given an option to remove the post, block the application, or block the user. If you simply remove the post, the next time someone posts one of these spam posts, you will have to remove it again. If however you choose to block the application, that application will no longer be able to post on your wall.

A Newer Threat

I have also received a notification from an unknown person that I was made administrator on a fan page. The latest one was for “apple ipad2 test and keep.” The previous one was for “Ipad 2 research”

If you receive notifications from an unknown person, do not click the notification. If you try to click the name of the person to see who they are it will only take you to that page where you are not an administrator. Once you’re there pop-ups begin, and your computer may very well may be infected. Change your password. Run a virus scan.
There’s not much out about this new notification spam.

As Facebook adds more vigilant ways to block spam and Facebook hacks, the creators of these annoyances will continue to be more creative.

Be careful and be alert.



Almost isn’t good enough by Wayne Elsey.


Branding Yourself by Erik Deckers and Kyle Lacy.


UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten


Crush It!: Why NOW Is the Time to Cash In on Your Passion  By Gary Vaynerchuk


The Thank You Economy By Gary Vaynerchuk

Fine Print: These are in no particular order. I have not received any money for my endorsements. I did receive my copy of Branding Yourself for free because I hassled Erik to death about it:) The Links are to my affiliate Amazon account.

Southwest Airlines has long been a leader and innovator in social media. They do things differently and are not afraid to step out to try new things; to be the first guy on the dance floor, if you will.  They are known for their antics and humor online, in the terminal and in the air. But how do they deal with serious issues? With style and grace.

Does every complaint matter on Twitter? @SouthwestAir says ‘yes!’

The above article outlines the story one man’s response to a major renovation in the airline’s rewards program. This one man made a stink and he was not shy about publicly letting Southwest know that he was not happy about it.

Who was this guy?

It wasn’t Scott Statten, who’s lead some very successful campaigns about how airlines treat their customers, with only a few tweets and his army of almost 77 thousand social savvy followers of his @unmarketing twitter account.  It was @SJCsouthpaw With is 106 107 followers that were genuinely upset with the company’s new program. He wasn’t the only one, but Southwest chose to answer him. Why? Because at Southwest “Our strategy is every customer matters, every customer’s opinion matters.”

Was that the right move?

Critics wondered.  Frank Eliason,  senior vice president of social media for Citi, says the airline made the right move, viewing Twitter as a customer service venue, not a PR podium.

“The number of followers is meaningless,” he says. “Today, every customer is an influencer.  If your concentration is follower count, then all you’re doing is managing a PR situation.  In this case it would appear to me that they are servicing their customer.  Nice job, Southwest.”

Are you responding to influencers?

Frank couldn’t have said it better: every customer is an influencer. If your company ism’t monitoring and responding to your brand on twitter, you are not responding to an influencer.

Many companies today use only Facebook campaigns to promote their brand. They delete negative feedback to protect the brand. What they’re missing is that all social media can be used as a powerful customer service tool. If your brand is one that practices the above and uses it only as a promotion tool, or your brand is on twitter, but it is linked to your Facebook, and you’re not responding to comments or complaints on twitter, remember @SJCsouthpaw and @unmarketing – If you delete them on facebook, they are still influencers on twitter, where they can carry on the conversation about you – good, bad, and ugly.

You have a choice in how you use your tools in your tool box… use them wisely.

Letting go of control

Sometimes, those of us who habitually spread ourselves too thin over too many things have to let go.

We like to feel like we are in control in business, life, and relationships.  We micro manage the details to the extreme. And because of this dedication to detail we seem to be successful.

It’s an illusion

The ‘control’ we think we have is an illusion.  We think we are on the right path with our life and career, that we have the reigns of destiny.

One drunk driver, one heart attack, one stray bullet can bring our well crafted, well intended futures crumbling down around us.  Often it’s not until then, when we are left to sift through the rubble, that we realize we never had control in the first place.

I have control of my brand, and my business

No you don’t. With the wide-spread acceptance of social media as a means of communication, a business can no longer hide behind the illusion that it’s in control of its brand by choosing to moderate comments or by choosing not be on social media at all.

Deleting negative posts

When a brand decides to maintain brand reputation by deleting negative feedback, let’s say for example on their Facebook fan page, they assume they are controlling the conversation.  The problem is that the conversation stops between the brand and the consumer and continues consumer to consumer.

People will continue to speak about good and bad service that your brand has provided even if you are not willing to participate.

5 things to consider before you decide

to promote your brand online:

  1. Are you willing to give up control?
  2. Are you prepared to deal with negative feedback?
  3. Do you have a purpose?
  4. What are your goals?
  5. What are you willing to risk?

If you’ve not thought through your goals and laid out a plan that fits your purpose, then you’d better be willing to risk it all.

Day 9 of the Blog-a-Thon

Not just for a blog, but any social media. Content will provide your audience a reason to keep reading, to keep clicking and to return to your page.

Here’s a video of @CC-Chapman promoting his book.  Hope it inspires you to keep working on your blogs and to find your own definition of content.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 13 other followers

Follow Me