Facebook has quietly rolled out another change. I said it on air last week when we were talking about the new profiles layout. I suspected that Facebook would make some major changes to the business profiles.

Fan pages. Like pages… Whatever you want to call them. Business pages are a tremendous resource for people to connect and communicate with businesses, and for businesses to respond and communicate to the people they serve.

Over the past year we’ve seen a growing number of social media companies that specialize in page “bling”. These companies are worldwide, and have been selling to the general business population a well done graphic, some slick code, and a lot of hype. They don’t talk to their clients about strategy and planning, and they don’t teach them how to utilize the basic factor that SOCIAL pages are all about – relationships.

In comes the silent killer; Facebook changes their design once again. There was little to no chatter when they slipped the big switch in on us today. The custom tabs are now all under the profile picture and are all <<>> coded in the FBML gray logo.

Along with this new profile layout they had a few other features there as well. Like logging in as an admin to the page, and notifications for the page comments.

This layout change came amid a really lagging response time for facebook this afternoon. And before this post was finished, they reverted back to normal. So I predict that this change will take place very soon.

 This sucks for the graphic only based business, but it also sucks for Pizza Hut and Harley Davidson who had some really useful Facebook tabs and customizations.

How will you deal with this change? (Hint: complaining won’t help… it’s free, so you take what they give you, like it or not!)

Usually a change like this is the precursor to something better. People will fuss for awhile, but after they do, the changes will stick and people will adapt and get use to the new layout – just in time for Facebook to change it again. They don’t want to alienate people. After all, look what happened to Digg when they changed their interface.

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